The Power of Promo: Why People Love Freebies

Jan 15

Getting free items can feel like winning the lottery. Whether it’s a free sample at the grocery store or a free trial of your favorite streaming service, it is always exciting to get something f...

Continue Reading

The Power of Perceived Value

Nov 14, 2021

In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher co...

Continue Reading

How Promo Products Can Make a Lasting Impression

Sep 13, 2021

How would you describe your company in 30 seconds? This common sales technique is known as an elevator pitch, and the goal is to captivate the attention of your potential clients and explain how you...

Continue Reading

6 Benefits of Customer Loyalty Programs

Aug 13, 2021

Everybody loves getting new business – it’s exciting! Because new customers are so crucial to growing a business, many companies pour the majority of their marketing time and energy into g...

Continue Reading

Imprint Everything: A Guide to Printing Methods

Feb 12, 2021

Once you’ve found the perfect promotional product for your business or organization, the next step is to emblazon it with your logo or message. Depending on the item, there may be multiple decor...

Continue Reading

Your Guide to Promotional Shirts

Jun 10, 2020

If you've ever run a 5k or attended a basketball game, chances are you've got a promotional shirt in your drawers somewhere. According to PPAI's 2019 Consumer Study, wearables are the #1 most popular ...

Continue Reading

Your Product Decorating Questions Answered

Nov 08, 2019

You encounter promo products every single day. You hold them, wear them, and maybe even smell them. But, did you know every one of these products goes through an extensive design process, whether that...

Continue Reading

6 Things You're Missing Out on by Not Using Promotional Products

Oct 08, 2019

Promotional products aren’t just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a pro...

Continue Reading

6 Things You're Missing out on by Not Using Promotional Products

Apr 06, 2019

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a product b...

Continue Reading

16 Ways Color Affects Your Branding and Marketing

Sep 05, 2018

Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your advanta...

Continue Reading